Nestle's appeal in unfair advertising dispute rejected
MOSCOW, March 6 - RAPSI. The Ninth Commercial Court of Appeals has turned down an appeal filed by Nestle Russia against adverse judgment in its suit against Unilever.
The Moscow Commercial Court held against Nestle in December 2011. The company then challenged the decision.
Nestle believes that Unilever's "No magic!" advertising slogan discredits the products manufactured by Nestle under the Maggi brand, since Maggi and "magiya" ("magic" in Russian) sound similarly.
Nestle maintains that Unilever's ad is an act of unfair competition affecting Nestle's business reputation. The company has asked the court to prohibit Unilever from distributing the mentioned advertisement.
Unilever is one of the world's leading consumer goods manufacturers. The company has been operating in Russia since 1992. It sells goods to over 160 countries. The company invested a total of 600 million euro into the Russian economy.
The Nestle SA concern was established in 1866 by Swiss pharmacist Henri Nestle. Nestle owns 456 factories in 84 countries. Nestle owns 14 factories in Russia and produces a wide range of food products.