Nestle appeals adverse judgment in suit against Unilever
MOSCOW, February 22 - RAPSI. Ninth Commercial Court of Appeals will hear on March 5 an appeal filed by Nestle Russia, contesting the dismissal of its lawsuit against Unilever RUS over allegedly unfair advertising.
Nestle believes that Unilever's "No magic!" advertising slogan discredits the products manufactured by Nestle under the Maggi brand, since Maggi and "magiya" (magic in Russian) sound similarly.
Nestle believes that Unilever's ad is an act of unfair competition affecting Nestle's business reputation. The company has asked the court to prohibit Unilever from distributing the aforementioned advertising.
The Moscow Commercial Court held against Nestle in December 2011.
Unilever is one of the world's leading consumer goods manufacturers. The company has been operating in Russia since 1992. It sells goods to over 160 countries.
The Nestle SA concern was established in 1866 by Swiss pharmacist Henri Nestle. Nestle owns 456 factories in 84 countries. Nestle owns 14 factories in Russia and produces a wide range of food products.