Court holds against Nestle in suit against Unilever over unfair competition
MOSCOW, December 14 - RAPSI, Dmitry Shchitov. A court has held against Nestle Russia, Nestle's subsidiary, in its lawsuit against Unilever RUS to find improper the "No magic!" advertising slogan, the court told the Russian Legal Information Agency (RAPSI/rapsinews.com).
Unilever is one of the world's leading consumer goods manufacturers. The company has been operating in Russia since 1992.
The Nestle SA concern was established in 1866 by Swiss pharmacist Henri Nestle. Nestle owns 456 factories in 84 world countries. Nestle owns 14 factories in Russia and produces a wide range of food products.
Nestle believes that Unilever's "No magic!" advertising slogan discredits the products produced by Nestle under the Maggi brand, since Maggi and "magiya" (magic in Russian) sound similar.
Nestle believes that Unilever's ad is an act of unfair competition, touching upon Nestle's business reputation. The company has asked the court to prohibit Unilever from distributing the aforementioned advertising.
Nestle's lawyer said "No magic!" slogan sounds ambiguously and has a potential to mislead people.
Unilever RUS' representatives, whose products are shown in the ad under Knorr trademark, said there is no inappropriate comparison or unfair competition in the ad.