Рейтинг@Mail.ru
RusEng

News

Court postpones dispute between Nestle and Unilever until December 13

Tags: Russia, Moscow
13:04 02/11/2011

MOSCOW, November 2 - RAPSI, Alyona Yegorova. A court put off until December 13 the hearing of a lawsuit by Nestle Russia, Nestle's subsidiary, against Unilever RUS to find improper the "No magic!" advertising slogan, the Russian Legal Information Agency (RAPSI) reported on Wednesday.

Unilever is one of the world's leading consumer goods manufacturers. Its brands are presented in more than 160 world countries. The company has been operating in Russia since 1992.

The Nestle SA concern was established in 1866 by Swiss pharmacist Henri Nestle. Nestle owns 456 factories in 84 world countries. Nestle owns 14 factories in Russia and produces a wide range of food products.

Nestle believes that Unilever's "No magic!" advertising slogan discredits the products produced by Nestle under the Maggi brand, since Maggi and "magiya" (magic in Russian) sound similar.

Nestle believes that Unilever's ad is an act of unfair competition, touching upon Nestle's business reputation. The company has asked the court to prohibit Unilever from distributing the aforementioned advertising.

Unilever RUS' representatives, whose products are shown in the ad, said there is no inappropriate comparison or unfair competition in the ad.

The hearings were postponed on Tuesday since Nestle failed to study the documents, presented by Unilever and did not prepare its legal position.

Share thisE-mail this articlesubmit newsAdd to blogrss feed
Add to blog
To link to this material, copy the code to your blog.
Publishing code:
Preview:

Court postpones dispute between Nestle and Unilever until December 13

13:04 02/11/2011 A court put off until December 13 the hearing of a lawsuit by Nestle Russia, Nestle's subsidiary, against Unilever RUS to find improper the "No magic!" advertising slogan, the Russian Legal Information Agency (RAPSI) reported on Wednesday.
Forward news story

All fields are mandatory!

Submit news

All fields are mandatory!

Share this

Top news