Bill on commercials during children's shows submitted to State Duma
MOSCOW, March 13 - RAPSI. The State Duma has received a bill designed to stimulate the broadcasting of children's shows by amending requirements for commercials, the PRIME business news agency writes, citing the lower house's online database.
According to the document drawn up by MPs of the house's committee on culture, children's and educational shows lasting less than 12 minutes can only have two one-minute commercials, one at the beginning and the other before the end of the show.
Shows that last more than 12 minutes can have a 1.5-minute commercial at the beginning and before the end of the show, and one 1-minute commercial in between.
If a show lasts more than 25 minutes, there can be a 2.5-minute commercial at the beginning and before the end, and two commercials lasting in total 2.5 minutes in between.
A 50-minute show can have two 3-minute commercials, one at the beginning and the other before the end, and two commercials lasting in total three minutes in between.
If a show lasts 85 minutes or longer, it can have a 3-minute commercial at the beginning and before the end, and three commercials lasting in total 4.5 minutes in between.
It is also proposed to prohibit the advertising of medicines, medical equipment and methods of medical treatment (excluding those for children), underwear and sanitary items for adults, nutritional supplements and food additives, games of chance and lotteries, as well as goods sold remotely.
Children's and educational shows must not contain commercials in the form of scrolling text, with the exception of announcements for children's and educational shows.