Russian Patent Agency refuses to register number of trademarks in favor of Mercedes-Benz
MOSCOW, March 23 (RAPSI) – Russia’s Patent Agency (Rospatent) has upheld a ruling to dismiss a request filed by Daimler AG, the parent company of Mercedes-Benz, to grant legal protection for E 220, S 450, S 450 e and G 500 trademarks, the Agency’s documents read.
According to examination results, these elements are merely combinations of letters and numbers and as such can’t be differentiated because they lack original graphics or lexical meaning.
The applicant argued that consumers and specialists differentiated various automobile models by using the letter-number combinations. Daimler AG believes that, for example, E 220 trademark can be differentiated because of its specific sequence of elements, making it unique.
Rospatent noted that combinations themselves are not associated with main Mercedes-Benz brand and that, for example, “220” is used by BMW as well.