Draft law adopted on prohibiting alcohol ads online
MOSCOW, July 5 - RAPSI. The State Duma adopted a bill prohibiting the advertising of alcohol online and in printed media at its July 4 plenary meeting.
It stipulates bringing in a ban on all online alcohol ads.
Meanwhile, experts and market representatives believe that it will be very difficult to enforce this in practice and will result in the outflow of advertisers to foreign websites.
After the meeting of the State Duma Committee for Economic Policy, Innovative Development and Entrepreneurship, an amendment was introduced to the draft law, which prohibits the advertising of all alcohol beverages in printed media from January 1, 2013.