Russian horror movie Viy triggers antimonopoly complaint
MOSCOW, February 10 (RAPSI) - Russia's Federal Antimonopoly Service (FAS) has received a complaint about the creators and distributors of the movie Viy from activists with sobriety advocacy group Sober Russia who raise issue with the embedded marketing of alcohol, the agency told the PRIME business news agency.
Viy 3D, directed by Oleg Stepchenko and based on a famous horror story by Nikolai Gogol, is currently the top box office movie in Russia. The movie was released in late January and made $17.2 million over its first weekend.
Izvestia wrote that a specific vodka brand was repeatedly mentioned in the movie. The Russia-registered trademark’s logo is also featured in one of the closing scenes.
The drafters of the complaint accuse the creators and distributors of the movie of violating the federal laws on advertising and on protecting children from information that could be damaging to their health.
Limitations on the advertising of alcoholic beverages containing an alcohol percentage of 5 percent or higher came into effect in July 2012 in accordance with the amendments to the federal law On the State Regulation of Production and Sales of Ethanol, Alcoholic Beverages and Alcohol-Containing Products.
The original law was enacted on July 22, 2011.
The ban of any ads of alcohol products on the Internet and in printed media came into effect on January 1, 2013. The amendments were introduced to the law on advertising and the legislation on the state regulation of the alcohol industry.