Russian company appeals brand ruling in favor of 20th Century Fox
MOSCOW, June 13 (RAPSI) - The Ninth Commercial Appeals Court has registered an appeal filed by the Begushchy Gorod (Running City) sports company against the ruling that canceled the legal protection of its PoBeGi trademark, the court told RAPSI on Thursday.
The Moscow Commercial Court ruled in favor of the 20th Century Fox film company on April 9. The Russian company uses the disputed trademark for the Running City Orienteering Games that it has organized since 2000.
20th Century Fox sought to cancel the legal protection of the trademark because the defendant was not using it, while the film company needed it for the Russian adaptation of its PrisonBreak TV series produced in 2010 under the name Pobeg.
A lawyer representing the Russian company objected that the brand is being used for its city orienteering events, posters and other products. The first event took place in 2000 in St. Petersburg.
The PoBeGi project emerged as a branch of the company in 2007. City races differ from classical orienteering championships in the way that control points are designated: in city orienteering, addresses may be used alongside local names and city landscape marks, symbols, photos, descriptions and city riddles.